TradeInn

Yeap she's the real deal that one.

There's been a wee bit going on off forum about this, including did Fogg get genuine or not as there are questions about the source according to Quick. Rather than get into all of that as we aren't sure of the ins and outs, we'll leave that but I'll update if anything more comes up.

Mr Fogg was the second to do the same recently. The first one appears to have got a knock off, a very good one but not the real deal. But Foggs has a few things that suggests it is the real deal which is good.

Anyway these two shoppers gave Q NZ the ammo needed to get into the price with HQ so yesterday what was on local websites for 4 hundy odd dropped to 199.00. That's what we want and us importers often need to force some change. I'm at that this morning trying to short cut a aussie based 'nz distributor', cut out all the aussie costs which is making the NZ price beyond stupid.

So Mr Fogg paid $178 delivered to his door, nice. NZ price today is $173 + gst.

Mr Fogg, if you were shopping for the same remote today, which of the 2 options above would you choose?

Years back a freight company we used on dropping their price to us said to me they did that after a review as I was such a good customer. Bullfuckingshit, a week beforehand the shipping company tried to sell me some freight and during that we clicked the other, big well known name forwarder, was shafting us so the shipping company dude said 'I'll see if I can have a word in their ear'. He did and the price drop letter arrived a few days later. But by that stage I was full Fuck you and had bailed to anther mob on principle and will never go back. The other mob we still use and send them 5 figure cheques most months.

Mr F, you are using a name I also have reasons to question but we won't go into them here. My understanding is they were told 'Oui, pull your head in', they didn't do it off their own bat.

One problem we face in NZ is it is easy to suss your competitors and the average consumer is lazy. So many google up what they want and suss the first 2 or 3 names and make a call based on those. These are the same people who will pop from the marina to the closest chandler then bitch like a stuck pig about the prices. Hello people, you are paying for convenience, the ability for you to be lazy. If you weren't and went 5 min down the road you'll buy better and/or cheaper. Mr F isn't lazy as he googled local and saw while it is conveiniant he'd have to pay for that so he took the effort to take the less lazy option which means he did better.

The suppliers know this, that's why Burnsco is in every marina, they make themselves convenient but at the same time they also know they can add a premium for that and they do. With mobs like MarDeals they throw everything on their website and spend moonbeams on SOE to become the 'convenient' internet option. They do this knowing they will google up even though they don't have a lot of that gear they have on their site.

But as sussing prices is so easy many do that a lot and sit just under their competitors. There are name websites that have software tracking competitor prices and adjusting theirs when they see a move. We spotted that some months back and dropped a price of an item on our site. Within and hour a name site dropped to match and a few minutes later another name site followed but a hint lower again. As I'm prone to having fun we dropped our price again, by 20%. A few minutes later the other sites followed. As we have none of that item I though why not so dropped our price to $1, yeap the others quickly followed but an hour or so later went up again to what I reckon was their cost price. We reckon some alert got triggered the price was so low and then things defaulted to the lowest they could do which is cost. It was fun.

Some go for the coin, others prefer to lie straight in bed, some run the middle line. It's just part of the rich tapestry we call life.

So in this specific case I'm leaning a bit towards a + for Mr Q NZ as he did do shit when alerted to the issue and some of that shit is telling his custys to pull their heads in.

But I can see with much clarity Mr Foggs point of view as he is right.



I have been pondering making a big move around pricing, big in as a system game changing change. I'll cop all manner of flack from parts of the industry for doing it but that concerns me less then when that happens it'll give me the opportunity to tell the bitchers why I think they are wrong and I am right. That may help them see sense, who knows.