Post by eri on Jan 18, 2023 15:10:44 GMT 12
National’s strategy is much like Wayne Brown’s successful “Fix Auckland” mayoral campaign, which actually proposed very few policies, instead focusing the public’s attention on what was “broken” and needed fixing. Brown didn’t even bother trying to be particularly likeable – instead projecting a sense of “competence” and a drive to just get things done.
Further explanation of why National might want to emulate that relatively negative and policy-light campaign comes from Matthew Hooton, who helped Brown’s campaign and now works in the mayoral office. Hooton recently revealed that the extensive market research Brown commissioned to help formulate his campaign strategy showed that “the electorate is incredibly angry” and sick of “smug PR messaging from Wellington”. They want less spin and more delivery.
Hooton says that market research showed that the public is fed up with politicians promising big but doing very little: “First by John Key and his substanceless promise of a Brighter Future and then by Jacinda Ardern’s promise of ‘this’ there is a strong sense the whole population has been continually grinf**ked since 2008.
People are sick of visions – they were there by 2020 – but, in 2022, now even (sick of) of plans.
They wanted action – of any type.”
“Compared to Act, which squirts out pithy statements on just about every subject and has a huge policy slate, National can often appear either sluggish or bereft of new ideas, and often both.”
National under Luxon looks to be a continuation of electoral cynicism that doesn’t serve the public well: “New Zealand has been governed for a full generation by the whims of the median voter.
The results are in on everything from productivity, infrastructure and climate change, to literacy and numeracy, mental health, housing, poverty, inequality, and law and order.
From Helen Clark, to Key, to Ardern, each government has been less ambitious, more poll-driven, lazier and more cynical than the one before. So far, Luxon gives little reason to think he would reverse that trend.”
www.nzherald.co.nz/nz/politics/bryce-edwards-political-roundup-national-cant-be-allowed-to-sleepwalk-to-victory/OAAZ4AMTBNFFHKPVTD3IITD7TM/
if you don't like the negative direction we are aimlessly being sucked into by the biggest noise coming from the worst performers
vote ACT
the country needs to stop going backwards on the metrics that pay for the future
we MUST start going forward
and a new party of bright young things with fresh, none-ideological ideas
should be given their chance
Further explanation of why National might want to emulate that relatively negative and policy-light campaign comes from Matthew Hooton, who helped Brown’s campaign and now works in the mayoral office. Hooton recently revealed that the extensive market research Brown commissioned to help formulate his campaign strategy showed that “the electorate is incredibly angry” and sick of “smug PR messaging from Wellington”. They want less spin and more delivery.
Hooton says that market research showed that the public is fed up with politicians promising big but doing very little: “First by John Key and his substanceless promise of a Brighter Future and then by Jacinda Ardern’s promise of ‘this’ there is a strong sense the whole population has been continually grinf**ked since 2008.
People are sick of visions – they were there by 2020 – but, in 2022, now even (sick of) of plans.
They wanted action – of any type.”
“Compared to Act, which squirts out pithy statements on just about every subject and has a huge policy slate, National can often appear either sluggish or bereft of new ideas, and often both.”
National under Luxon looks to be a continuation of electoral cynicism that doesn’t serve the public well: “New Zealand has been governed for a full generation by the whims of the median voter.
The results are in on everything from productivity, infrastructure and climate change, to literacy and numeracy, mental health, housing, poverty, inequality, and law and order.
From Helen Clark, to Key, to Ardern, each government has been less ambitious, more poll-driven, lazier and more cynical than the one before. So far, Luxon gives little reason to think he would reverse that trend.”
www.nzherald.co.nz/nz/politics/bryce-edwards-political-roundup-national-cant-be-allowed-to-sleepwalk-to-victory/OAAZ4AMTBNFFHKPVTD3IITD7TM/
if you don't like the negative direction we are aimlessly being sucked into by the biggest noise coming from the worst performers
vote ACT
the country needs to stop going backwards on the metrics that pay for the future
we MUST start going forward
and a new party of bright young things with fresh, none-ideological ideas
should be given their chance
